MerchWeave designs and builds custom Shopify apps, extensions, integrations, Liquid themes and Hydrogen storefronts. We can extend the store you already have, replace a brittle workflow or build the whole commerce surface from a clean foundation.
Horizon, Dawn and Hydrogen solve different problems. We choose the layer around your catalog, operations, editor workflow and customer experience — not around a trend.
Build the workflow your team keeps patching by hand. We connect Shopify admin, your services and the customer-facing surfaces that matter through APIs, app extensions, webhooks and backend logic.
Horizon brings reusable theme blocks to Shopify’s current design foundation. Dawn is a lean, performance-minded Liquid reference. We modify either carefully, or build a custom theme architecture when your store needs its own system.
Hydrogen is the headless route: React Router on the front end, Shopify’s Storefront and Customer Account APIs underneath, with Oxygen or another host for delivery. We use it when a theme cannot comfortably express the storefront you need.
MerchWeave built MW TikTok Product Feed, a Shopify app that connects a store to TikTok for Business. Merchants can choose products, schedule catalog updates and review TikTok import status, warnings and errors alongside their feed selection.
View MW TikTok Product Feed on the Shopify App StoreExtend Dawn, Horizon or a custom Liquid theme without leaving the editor full of fragile overrides.
Turn repeated layouts into reusable sections, blocks, templates and content structures.
Put the right workflow in admin, checkout, customer accounts, themes or automation surfaces.
Connect the store to the ERP, CRM, fulfillment, feeds and internal tools around it.
Start with a minimal foundation and shape the architecture around the catalog and the merchant team.
Keep the app, theme and storefront useful as Shopify APIs, requirements and operations change.
Usually the right fit when Shopify-native merchandising, the theme editor and a fast path to launch are central to the store.
Worth considering when you need a custom frontend, several data sources or a product experience a theme cannot comfortably express.
We inspect the current theme or app boundary, data and merchant workflow.
We select an extension, theme or headless architecture that fits the job.
We ship reviewable slices with responsive, accessibility and integration checks.
We stay involved for platform releases, API changes and the next useful iteration.
Yes. We first map the theme structure, editor workflow and existing overrides, then make the smallest durable change. That can mean new sections and blocks, a cleaner component boundary or a focused performance and accessibility pass.
Liquid is usually the right fit when Shopify-native merchandising and the theme editor are central to the store. Hydrogen is worth considering when the storefront needs a custom frontend, several data sources or an experience that a theme cannot comfortably express.
Yes. We create a ground-up theme architecture around the catalog, content model and merchant workflow. A minimal Shopify foundation such as Skeleton can provide the starting structure without forcing a heavily pre-styled theme into the project.
Yes. We can connect an app backend and its admin or checkout extensions to theme blocks, sections and storefront behavior so the merchant workflow and customer experience are designed as one system.
Describe the store, the constraint and the outcome you need. We’ll map the smallest sensible Shopify surface to start with.
Discuss your project